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Storytelling and Content Strategies for Internal Communications
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Tuesday, March 12 • 8:15am - 10:15am
How to Identify Engaging Stories Within Your Organization - led by Electric Campfire Story Sessions

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Telling stories is fun. Finding those stories – sometimes not so much. Are you unsure what your organization should be publishing about? Do your efforts feel scattershot—neither cohesive nor inspiring for the audience you’re trying to reach? Do you long for a sense of purpose behind the stories you tell? And how do you begin to find those stories?

In this interactive workshop you will learn and implement techniques for getting out of that marketing-speak mindset to think creatively about unearthing interesting, compelling story-based content that your audience wants to watch and share.

Key Learning Points Include:
  • What critical ingredients make up a well-told story?
  • How storytelling structures produce memorable, high-impact messages across multiple channels.
  • Advice on getting started and what to expect from the content creation process—including developing a strategy, choosing a story landscape and surfacing story concepts.
  • How to apply these approaches to your company’s need
Denise Roberts McKee, Story Strategist
Electric Campfire Story Sessions

Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Story Strategist at Electric Campfire StorySessions.  She specializes in helping organizations find their unique and iconic stories, and then craft those stories into compelling, engaging content.  She is also a founding member of September C... Read More →


Tuesday March 12, 2019 8:15am - 10:15am
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