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Wednesday, March 13 • 9:15am - 9:50am
Engaging Internal Audiences in External Communications: Social Media's the Key - Intermountain Healthcare

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A proper marketing plan includes all stakeholders. But how often are internal stakeholders (a.k.a. employees) forgotten?

Whether you’re sharing stories from organ transplant patients, or marketing a heart program at a national conference, engaging your employees can help maximize your reach. But do you take them into account as you organize your marketing plan? Social media is the perfect tool to engage employees in spreading the marketing messages to external audiences. But you’ve got to include them in your marketing mix, provide them resources to be successful and sometimes hold their hand as they embark on a new medium. Walk through a couple of case studies to see how Intermountain Healthcare empowered its employees to use social media and extend the reach of its marketing plans.

Jason Carlton, Communications Manager
Intermountain Healthcare

avatar for Jason Carlton

Jason Carlton

Communication Manager, Intermountain Healthcare
Jason oversees strategic marketing and communications for four clinical programs in the Intermountain Healthcare system in Salt Lake City: Cardiovascular, Neurosciences, Digestive Health and Surgical Specialties. Prior to his current role, Jason managed social media channels for seven... Read More →

Wednesday March 13, 2019 9:15am - 9:50am PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA