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Wednesday, March 13 • 1:30pm - 2:15pm
Change Starts Here: A Disruptive Approach to Communicating Change with Your People - Home Instead Senior Care + Root, Inc.

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Change is hard. It’s uncomfortable and rarely sticks—unless you rethink how to do it. The bigger the organization, the harder it is to get your message, mission, purpose, strategy, culture or initiative to the frontline—making it harder for change to happen.

Learn how Home Instead Senior Care used storytelling to break free from traditional approaches of change communication and engagement.

Attendees will walk away with new insights and actionable knowledge to help make change happen at their organization, including tips on how to get leaders clear on the change they desire, how to build an organizational movement that gets everyone in the company to rally around the strategy/change, and how to sustain change to see real long-term results, including: 
  • Three key areas where communication leaders can help ensure change is successful.
  • The right way to communicate change using storytelling as a vehicle—helping people understand the “why” behind the change, “what” is changing and “how” they need to change.
  • Secrets to overcoming change barriers—specifically how to communicate to keep people engaged during challenges
Ethan Deas, Communication Director
Home Instead Senior Care

Gary Magenta, Senior Vice President + Chief Change Architect
Root, Inc. 

avatar for Ethan Deas

Ethan Deas

Home Instead Senior Care, Communication Director
Ethan and his team develop and execute communication strategies to enhance brand alignment and profitability across the global Home Instead Senior Care® franchise network. Ethan has a Master of Arts in Communication from the University of Nebraska, Omaha and has helped organizations... Read More →
avatar for Gary Magenta

Gary Magenta

Senior Vice President + Chief Change Architect, Root Inc.
Gary is a Chief Change Architect of Root Inc., a consulting company that helps organizations execute their strategy through people. During his 16 years at Root, Gary has partnered with CEOs and executive teams at Fortune 500 and Global 2000 organizations throughout North America and... Read More →

Wednesday March 13, 2019 1:30pm - 2:15pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA