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Thursday, March 14 • 10:10am - 10:45am
Your Story is Everything: Give Employees a Force to Rally Behind and Consumers to Stand By - CKE Restaurants, Inc.

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Over the past decade, corporate communications has experienced a paradigm shift--from the dawn of social media to the blending of Gen-Xers, Baby Boomers, and Millennials into a single workspace. What’s more, employees have begun to take more pride in their work and employer than ever before. All this considered, how can companies communicate across all stakeholders--employees, consumers, and everyone in between--with consistency and conviction? Learn how CKE Restaurants built a brand narrative from the outside-in to tell a brand story that gives employees a force to rally behind and consumers to stand by.

Learn how to build your brand narrative, including how to:
  • Understand elements of a strong brand narrative and how they impact internal storytelling
  • Implement tactics for leveraging brand narrative to empower employees
  • Marry external and internal brand perceptions for cohesive storytelling

Blake Simpson, Blake Simpson, VP of Communications and Public Affairs
CKE Restaurants, Inc.

avatar for Blake Simpson

Blake Simpson

VP of Communications and Public Affairs, CKE Restaurants, Inc.

Thursday March 14, 2019 10:10am - 10:45am PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA