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Storytelling and Content Strategies for Internal Communications has ended

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Tuesday, March 12
 

8:00am PDT

Registration | Continental Breakfast + Networking
Enjoy complimentary coffee, tea and breakfast as you meet your workshop leader and fellow attendees.

Tuesday March 12, 2019 8:00am - 8:15am PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

8:15am PDT

How to Identify Engaging Stories Within Your Organization - led by Electric Campfire Story Sessions
Telling stories is fun. Finding those stories – sometimes not so much. Are you unsure what your organization should be publishing about? Do your efforts feel scattershot—neither cohesive nor inspiring for the audience you’re trying to reach? Do you long for a sense of purpose behind the stories you tell? And how do you begin to find those stories?

In this interactive workshop you will learn and implement techniques for getting out of that marketing-speak mindset to think creatively about unearthing interesting, compelling story-based content that your audience wants to watch and share.

Key Learning Points Include:
  • What critical ingredients make up a well-told story?
  • How storytelling structures produce memorable, high-impact messages across multiple channels.
  • Advice on getting started and what to expect from the content creation process—including developing a strategy, choosing a story landscape and surfacing story concepts.
  • How to apply these approaches to your company’s need
Denise Roberts McKee, Story Strategist
Electric Campfire Story Sessions

Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Story Strategist at Electric Campfire StorySessions.  She specializes in helping organizations find their unique and iconic stories, and then craft those stories into compelling, engaging content.  She is also a founding member of September C... Read More →


Tuesday March 12, 2019 8:15am - 10:15am PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

10:15am PDT

Morning Refreshments + Networking Break
Grab a bite to eat, refresh your coffee, and mingle with your peers as we switch over to the next workshop.

Tuesday March 12, 2019 10:15am - 10:30am PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

10:30am PDT

Unearth, Nurture, and Grow Your Internal Story to Define Company Culture - led by Experience Willow
Everyone and everything has a story. It represents who you are and how you behave in the world. Your story is your nature, and your nature is your story. Learn how to unearth, nurture and grow your brand story.
 
Kevin founded Experience Willow, or Willow for short, with a distinct vision and purpose: harness the power of shared stories and experiences to cultivate meaningful change. As Experience Willow has grown organically, six actions have come to define their own company story and culture.
Learn how to create and unearth your own internal brand story, including how to:
 
  • SERVE Listen and take meaningful action.
  • RESPECT Be mindful, inclusive and considerate.
  • WONDER Live curiously. Ask why, what if, what else.
  • CREATE Dream it. Sense it. Make it happen.
  • STRIVE Be courageous. Deliver excellence.
  • THRIVE Work hard. Have fun. Be you.
Kevin Finke, Owner & Chief Storyteller
Experience Willow


Speakers
avatar for Kevin Finke

Kevin Finke

Owner + Chief Storyteller, Experience Willow
You know that kid who never stopped asking why? That was Kevin. And asking why—finding out why something works and how to make it better—still drives him to this day. His contagious curiosity can be found at the heart of the experiences he designs for the world’s most progressive... Read More →


Tuesday March 12, 2019 10:30am - 12:30pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

12:30pm PDT

Lunch On Your Own, But Not Alone
Stop by the registration table for nearby suggestions for lunch recommendations. Feel free to dine with a group or go out on your own. **Lunch cost is on your own.

Tuesday March 12, 2019 12:30pm - 1:45pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

1:45pm PDT

The Write Story: How to Use Storytelling Techniques to Write Epic Content - led by Constant Communicators
In today’s 24/7 news cycle, employees scan your content and decide, within 30 seconds, whether to continue reading or move on. Do you want to keep employees reading? Use stories.

The Write Story workshop offers storytelling techniques designed to grab your audience’s attention from start to finish. In this hands-on writing workshop, you will learn how to write content that inspires employees to C.A.R.E.–catch, absorb, remember and execute. Specifically, you will learn how to write:

  • content with powerful openings;
  • irresistible subheads that keep employees reading;
  • short paragraphs formatted with the reader in mind; and
  • a strong closing

Karen Brown Tyson, CEO & Owner
Constant Communicators 

Speakers
avatar for Karen Brown Tyson

Karen Brown Tyson

CEO & Owner, Constant Communicators
Karen Brown Tyson is a communicator, writer, and blogger helping entrepreneurs and authors write better content. For the past 25 years, Karen worked for Fortune 500 companies in the fast food, pharmaceutical, and telecommunication industries. From 2001 until 2017, Karen worked at... Read More →


Tuesday March 12, 2019 1:45pm - 3:45pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

3:45pm PDT

Close of Workshop Day & Evening Reception
Immediately following your workshop join us in the hotel lobby bar. Keep the conversation going and continue to build connections prior to tomorrow's sessions.

Tuesday March 12, 2019 3:45pm - 5:00pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA
 
Wednesday, March 13
 

TBA

GENERAL SESSION DAY 1
Wednesday March 13, 2019 TBA
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

8:00am PDT

Registration | Badges, Breakfast + Beverages
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.

Wednesday March 13, 2019 8:00am - 8:30am PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

8:30am PDT

Chairperson's Welcome + Speed Networking -- Get to Know Your Fellow Attendees
Get to know your fellow peers, share your challenges in storytelling + content and discover a few tips to help you deliver a successful employee experience.


Wednesday March 13, 2019 8:30am - 9:15am PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

9:15am PDT

Engaging Internal Audiences in External Communications: Social Media's the Key - Intermountain Healthcare
A proper marketing plan includes all stakeholders. But how often are internal stakeholders (a.k.a. employees) forgotten?

Whether you’re sharing stories from organ transplant patients, or marketing a heart program at a national conference, engaging your employees can help maximize your reach. But do you take them into account as you organize your marketing plan? Social media is the perfect tool to engage employees in spreading the marketing messages to external audiences. But you’ve got to include them in your marketing mix, provide them resources to be successful and sometimes hold their hand as they embark on a new medium. Walk through a couple of case studies to see how Intermountain Healthcare empowered its employees to use social media and extend the reach of its marketing plans.

Jason Carlton, Communications Manager
Intermountain Healthcare

Speakers
avatar for Jason Carlton

Jason Carlton

Communication Manager, Intermountain Healthcare
Jason oversees strategic marketing and communications for four clinical programs in the Intermountain Healthcare system in Salt Lake City: Cardiovascular, Neurosciences, Digestive Health and Surgical Specialties. Prior to his current role, Jason managed social media channels for seven... Read More →



Wednesday March 13, 2019 9:15am - 9:50am PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

9:50am PDT

Showcasing Employee Stories Through Social Media to Engage, Inspire and Create Brand Ambassadors - US Bank
In order to build a connection with your employees, to make them care, you need to be willing to step outside of the established internal communications playbook. You need to have the courage to move beyond facts and reach for their emotions.

Storytelling can break through the normal communications strategy and create a deeper meaning that will last with employees, but how do you find the stories to tell?

Learn how to find the right storytelling content, including how to:
  • Capture your employees' stories to share
  • Find the right content for your internal communications strategy
  • Share the stories through social media 

Pat Swanson, AVP, Communications Manager

US Bank 

Speakers
avatar for Pat Swanson

Pat Swanson

AVP, Communications Manager, US Bank



Wednesday March 13, 2019 9:50am - 10:25am PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

10:25am PDT

Morning Refreshments + Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers..

Wednesday March 13, 2019 10:25am - 10:45am PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

10:45am PDT

Interactive Session: Let’s Defeat the Deplorable “Talking Head” Video… Forever: How to Use Video on a Budget to Boost Engagement - 12 Stars Media
We all know that the world of communications has changed. Endless blasts of information from ever-changing channels have obliterated the attention spans of our employees. Meanwhile, one method of communication hasn't evolved since the earliest days of video - the infamously deplorable "talking head" video. It just won't go away, even though we all know staring at someone's head for three minutes straight is one of the worst ways to engage a viewer.
In this workshop, we're going to fix that once and for all. Walk away with new strategies on how to make videos that employees will want to watch, including:
  • The real reason talking head videos suck in the first place
  • How to rethink your messaging to avoid getting sucked into the talking head trap
  • Practical examples and hands-on practice of alternative ways to make a video
Rocky Walls, CEO
12 Stars Media

Speakers
avatar for Rocky Walls

Rocky Walls

CEO, 12 Stars Media
Rocky is the man behind the wheel on the 12 Stars Media bus. When he’s not working alongside fellow 12 Stars team members, he's consulting one-on-one with companies about using video in their marketing and communication plans or engaging rooms full of communicators by speaking in... Read More →



Wednesday March 13, 2019 10:45am - 11:25am PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

11:25am PDT

Mission Momentum: How A Higher Purpose Influences Employee Engagement - St. Louis Children's Hospital
People want to work for more than just a paycheck – they want meaning. Consequently, the power of purpose can enhance organizational performance.

St. Louis Children’s Hospital consistently achieves top 10 percent results nationally in employee engagement and patient satisfaction. A simple, compelling 5-word mission serves as the foundation for the hospital’s success.

In this session, you’ll:
  • Learn how a higher purpose fuels performance
  • Hear examples of successful communication strategy and tactics
  • See real results that build a case for the effectiveness 

John Twombly, Senior Consultant, Communications & Marketing 

St. Louis Children's Hospital

Speakers
avatar for John Twombly

John Twombly

Senior Consultant, Communications + Marketing, St. Louis Children's Hospital
John has worked at St. Louis Children’s Hospital for 23 years. He’s past president of the International Association of Business Communicators/St. Louis chapter and past chair of the Missouri Association for Healthcare Public Relations and Marketing. He and his wife have four sons... Read More →



Wednesday March 13, 2019 11:25am - 12:00pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

12:00pm PDT

Lunch On Your Own, But Not Alone | Reservations are Booked!
Reservations have been made at a number of local restaurants. Don't miss this opportunity to have lunch with your peers at a local hot spot!

**Everyone is financially responsible for their own lunch.

Wednesday March 13, 2019 12:00pm - 1:30pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

1:30pm PDT

Change Starts Here: A Disruptive Approach to Communicating Change with Your People - Home Instead Senior Care + Root, Inc.
Change is hard. It’s uncomfortable and rarely sticks—unless you rethink how to do it. The bigger the organization, the harder it is to get your message, mission, purpose, strategy, culture or initiative to the frontline—making it harder for change to happen.

Learn how Home Instead Senior Care used storytelling to break free from traditional approaches of change communication and engagement.

Attendees will walk away with new insights and actionable knowledge to help make change happen at their organization, including tips on how to get leaders clear on the change they desire, how to build an organizational movement that gets everyone in the company to rally around the strategy/change, and how to sustain change to see real long-term results, including: 
  • Three key areas where communication leaders can help ensure change is successful.
  • The right way to communicate change using storytelling as a vehicle—helping people understand the “why” behind the change, “what” is changing and “how” they need to change.
  • Secrets to overcoming change barriers—specifically how to communicate to keep people engaged during challenges
Ethan Deas, Communication Director
Home Instead Senior Care

Gary Magenta, Senior Vice President + Chief Change Architect
Root, Inc. 

Speakers
avatar for Ethan Deas

Ethan Deas

Home Instead Senior Care, Communication Director
Ethan and his team develop and execute communication strategies to enhance brand alignment and profitability across the global Home Instead Senior Care® franchise network. Ethan has a Master of Arts in Communication from the University of Nebraska, Omaha and has helped organizations... Read More →
avatar for Gary Magenta

Gary Magenta

Senior Vice President + Chief Change Architect, Root Inc.
Gary is a Chief Change Architect of Root Inc., a consulting company that helps organizations execute their strategy through people. During his 16 years at Root, Gary has partnered with CEOs and executive teams at Fortune 500 and Global 2000 organizations throughout North America and... Read More →



Wednesday March 13, 2019 1:30pm - 2:15pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

2:15pm PDT

Increasing Employee Engagement and Boosting Retention Through Storytelling and Internal Communications - LaSalle Network
Unemployment is at record lows, especially in Nashville, and the nation's quit rate is at an all-time high. The economy has become a job seekers market, and as a result companies are fighting to retain their own employees. Story-telling within an organization helps companies retain their best people by generating employee engagement. Talking about company growth, how the company came to be, highlighting the career-paths of high-growth employees and those who have made lateral moves, are all things that help to engage employees in their future at the company. Talking about company culture and sharing personal stories can help employees build camaraderie with each other, also driving engagement.

Learn how you can use storytelling to drive engagement thus retaining your talent in today's tight labor market, including how to:
  • Use story-telling to empower next-level leadership in an organization
  • Implement effective story-telling strategies to solicit employee buy-in and boost retention
  • Highlight career-paths, growth and lateral moves by others in an organization to help engage staff at all levels
Jessica Schaeffer, Senior Director
LaSalle Network 

Speakers
avatar for Jessica Schaeffer

Jessica Schaeffer

Senior Director, LaSalle Network



Wednesday March 13, 2019 2:15pm - 2:50pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

2:50pm PDT

Afternoon Refreshments + Networking Break
Take time to connect with your fellow attendees, and be sure to grab some refreshments.

Wednesday March 13, 2019 2:50pm - 3:05pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

3:05pm PDT

Interactive Session: How to Identify Engaging Stories Within Your Organization - Electric Campfire Story Sessions
Telling stories is fun. Finding those stories - not so much. In this interactive session we'll discuss techniques for getting out of our marketing-speak mindset to think creatively about unearthing the interesting, compelling stories your audience wants to watch and share.

  • Understanding key elements of compelling stories
  • Identifying your Story Landscape
  • Exploring story structures and approaches
  • Matching these approaches to your content needs 
Denise Roberts McKee, Story Strategist
Electric Campfire Story Sessions

Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Story Strategist at Electric Campfire StorySessions.  She specializes in helping organizations find their unique and iconic stories, and then craft those stories into compelling, engaging content.  She is also a founding member of September C... Read More →


Wednesday March 13, 2019 3:05pm - 3:40pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

3:40pm PDT

Seizing Moments of Microboredom: Storytelling to Drive Brand Engagement, Two Minutes at a Time - Audacity/ Formerly of Newell Brands
Using a mobile news app for employees as a storytelling platform, Newell Brands is driving employee engagement and experience for its 40,000 global employees. Reaching employees where they are – on their mobile devices – bypasses the traditional hurdles of intranets and focuses the content on short stories designed to inform, involve and inspire. It also empowers employees to do two things: create their own brand stories and share content with their social networks.

Following this discussion, you will learn how to share brand stories that will connect and engage your employees to the brand mission, including how to:
  • Consider a mobile app as a storytelling platform, both inside and outside the organization
  • Understand why storytelling within an app focuses you on telling great stories and cutting out the clutter and other noise
  • Rethink your content approach from the typical is it internal vs. is it external and have it be all about great stories
  • Launch an app, from concept through pilot to launch to every day care and feeding
 
Jason Anthoine, Managing Founder
Audacity

Speakers
avatar for Jason Anthoine

Jason Anthoine

Managing Founder, Audacity



Wednesday March 13, 2019 3:40pm - 4:15pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

4:15pm PDT

Interactive Speaker Panel: Get Your Biggest Storytelling + Content Questions Answered - Acuity Brands, Audacity, Intermountain Healthcare
Do you still have questions? Get them answered now. Dive into topics you want to hear more about & collaborate with your peers on the hottest topics of the day.

Panelists: 

Meagan Weinzierl, Senior Manager, Corporate Communications
Acuity Brands
Jason Anthoine, Managing Founder
Audacity
Brady White, Internal Communications Manager
Intermountain Healthcare

Speakers
avatar for Brady White

Brady White

Internal Communications Manager, Intermountain Healthcare
avatar for Jason Anthoine

Jason Anthoine

Managing Founder, Audacity
avatar for Meagan Weinzierl

Meagan Weinzierl

Senior Manager, Corporate Communications, Acuity Brands


Wednesday March 13, 2019 4:15pm - 5:00pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

5:00pm PDT

Close of Day One | Networking Reception
Enjoy drinks on us as you continue the conversation with your peers.
**Please wear your name badges.

Wednesday March 13, 2019 5:00pm - 6:30pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

7:00pm PDT

Dinner | Reservations are Booked!
Want to keep the conversation going? Join a group of attendees for dinner at a local Nashville hot spot. Sign-up with an ALI team member to join a group. Reservations have been made.

**Everyone is on their own financially.

Wednesday March 13, 2019 7:00pm - 8:30pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA
 
Thursday, March 14
 

TBA

GENERAL SESSION DAY 2
Thursday March 14, 2019 TBA
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

8:00am PDT

Welcome Back | Bagels, Badges + Beverages
Coffee and continental breakfast will be ready at 8:00 a.m. Stop by the conference registration table to grab some fun name badge flair, check out the lunch options, and turn in your raffle form.

Thursday March 14, 2019 8:00am - 8:30am PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

8:30am PDT

Day One Recap + Chairperson's Address
Thursday March 14, 2019 8:30am - 9:15am PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

9:15am PDT

Leveraging Employee Stories to Increase Engagement and Reinforce Your Company Culture - Cox Enterprises
 Empower People Today to Build a Better Future for the Next Generation. Hear how Cox Enterprises utilizes their intranet to host content created for promoting the company's purpose. This includes a recognition program for people who exemplify the Purpose. You will learn how to create a contest that encourages people to tell you how they or a colleague are living the Purpose to win prizes. Discover how to collect employee stories that speak directly to different aspects of your Purpose.

Learn how to increase engagement through your intranet, including how to:
  • Reinforce your company culture
  • Empower your employees
  • Boost engagement through contests
Andria Brooks, Senior Specialist, Corporate Affairs
Cox Enterprises 

Speakers
avatar for Andria Brooks

Andria Brooks

Senior Specialist, Corporate Affairs, Cox Enterprises



Thursday March 14, 2019 9:15am - 9:50am PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

9:50am PDT

Morning Refreshments + Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Thursday March 14, 2019 9:50am - 10:10am PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

10:10am PDT

Your Story is Everything: Give Employees a Force to Rally Behind and Consumers to Stand By - CKE Restaurants, Inc.
Over the past decade, corporate communications has experienced a paradigm shift--from the dawn of social media to the blending of Gen-Xers, Baby Boomers, and Millennials into a single workspace. What’s more, employees have begun to take more pride in their work and employer than ever before. All this considered, how can companies communicate across all stakeholders--employees, consumers, and everyone in between--with consistency and conviction? Learn how CKE Restaurants built a brand narrative from the outside-in to tell a brand story that gives employees a force to rally behind and consumers to stand by.

Learn how to build your brand narrative, including how to:
  • Understand elements of a strong brand narrative and how they impact internal storytelling
  • Implement tactics for leveraging brand narrative to empower employees
  • Marry external and internal brand perceptions for cohesive storytelling

Blake Simpson, Blake Simpson, VP of Communications and Public Affairs
CKE Restaurants, Inc.

Speakers
avatar for Blake Simpson

Blake Simpson

VP of Communications and Public Affairs, CKE Restaurants, Inc.


Thursday March 14, 2019 10:10am - 10:45am PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

10:45am PDT

Interactive Session: Solve Your Biggest Storytelling + Content Challenges
You've heard a number of presentations and seen new ideas presented.
Now is your time to break up into smaller groups and dive deep into the challenge that keeps you up at night. Together as a group, you will strategize solutions to overcome this challenge. Each group will report back so you can hear ideas for all challenges proposed.

Thursday March 14, 2019 10:45am - 11:25am PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

11:25am PDT

Lunch On Your Own, But Not Alone | Reservations Have Been Made
Thursday March 14, 2019 11:25am - 1:00pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

1:00pm PDT

Beyond Email: Broadening Internal Communication Strategy to Engage Employees - Ardent Health Services
Presented by

Amanda Armstrong, Director of Talent Marketing and Relations
Ardent Health Services

Speakers
avatar for Amanda Armstrong

Amanda Armstrong

Director of Talent Marketing and Relations, Ardent Health Services



Thursday March 14, 2019 1:00pm - 1:45pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

1:45pm PDT

Using Storytelling to Power Your Culture and Internal Communications
Thursday March 14, 2019 1:45pm - 2:20pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

2:20pm PDT

10 Key Takeaways, Raffle Giveaway + Final Words
As a group, you will share your 'golden nuggets' and what you plan to do first when you return to your office.
We'll raffle off the final prize and celebrate the closing of an information-packed 3 days!

Thursday March 14, 2019 2:20pm - 2:45pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

2:45pm PDT

Close of Conference
It has been our pleasure to have you join us for ALI's Storytelling + Content Strategies for Internal Communicatiosn Conference!
You will receive a follow-up email with the link to presentations and a promotion code to join us again at a discounted rate.

Thursday March 14, 2019 2:45pm - 2:50pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA