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Storytelling and Content Strategies for Internal Communications has ended
Interactive Session [clear filter]
Wednesday, March 13
 

8:30am PDT

Chairperson's Welcome + Speed Networking -- Get to Know Your Fellow Attendees
Get to know your fellow peers, share your challenges in storytelling + content and discover a few tips to help you deliver a successful employee experience.


Wednesday March 13, 2019 8:30am - 9:15am PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

10:45am PDT

Interactive Session: Let’s Defeat the Deplorable “Talking Head” Video… Forever: How to Use Video on a Budget to Boost Engagement - 12 Stars Media
We all know that the world of communications has changed. Endless blasts of information from ever-changing channels have obliterated the attention spans of our employees. Meanwhile, one method of communication hasn't evolved since the earliest days of video - the infamously deplorable "talking head" video. It just won't go away, even though we all know staring at someone's head for three minutes straight is one of the worst ways to engage a viewer.
In this workshop, we're going to fix that once and for all. Walk away with new strategies on how to make videos that employees will want to watch, including:
  • The real reason talking head videos suck in the first place
  • How to rethink your messaging to avoid getting sucked into the talking head trap
  • Practical examples and hands-on practice of alternative ways to make a video
Rocky Walls, CEO
12 Stars Media

Speakers
avatar for Rocky Walls

Rocky Walls

CEO, 12 Stars Media
Rocky is the man behind the wheel on the 12 Stars Media bus. When he’s not working alongside fellow 12 Stars team members, he's consulting one-on-one with companies about using video in their marketing and communication plans or engaging rooms full of communicators by speaking in... Read More →



Wednesday March 13, 2019 10:45am - 11:25am PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

3:05pm PDT

Interactive Session: How to Identify Engaging Stories Within Your Organization - Electric Campfire Story Sessions
Telling stories is fun. Finding those stories - not so much. In this interactive session we'll discuss techniques for getting out of our marketing-speak mindset to think creatively about unearthing the interesting, compelling stories your audience wants to watch and share.

  • Understanding key elements of compelling stories
  • Identifying your Story Landscape
  • Exploring story structures and approaches
  • Matching these approaches to your content needs 
Denise Roberts McKee, Story Strategist
Electric Campfire Story Sessions

Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Story Strategist at Electric Campfire StorySessions.  She specializes in helping organizations find their unique and iconic stories, and then craft those stories into compelling, engaging content.  She is also a founding member of September C... Read More →


Wednesday March 13, 2019 3:05pm - 3:40pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

4:15pm PDT

Interactive Speaker Panel: Get Your Biggest Storytelling + Content Questions Answered - Acuity Brands, Audacity, Intermountain Healthcare
Do you still have questions? Get them answered now. Dive into topics you want to hear more about & collaborate with your peers on the hottest topics of the day.

Panelists: 

Meagan Weinzierl, Senior Manager, Corporate Communications
Acuity Brands
Jason Anthoine, Managing Founder
Audacity
Brady White, Internal Communications Manager
Intermountain Healthcare

Speakers
avatar for Brady White

Brady White

Internal Communications Manager, Intermountain Healthcare
avatar for Jason Anthoine

Jason Anthoine

Managing Founder, Audacity
avatar for Meagan Weinzierl

Meagan Weinzierl

Senior Manager, Corporate Communications, Acuity Brands


Wednesday March 13, 2019 4:15pm - 5:00pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA
 
Thursday, March 14
 

8:30am PDT

Day One Recap + Chairperson's Address
Thursday March 14, 2019 8:30am - 9:15am PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

10:45am PDT

Interactive Session: Solve Your Biggest Storytelling + Content Challenges
You've heard a number of presentations and seen new ideas presented.
Now is your time to break up into smaller groups and dive deep into the challenge that keeps you up at night. Together as a group, you will strategize solutions to overcome this challenge. Each group will report back so you can hear ideas for all challenges proposed.

Thursday March 14, 2019 10:45am - 11:25am PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA

2:20pm PDT

10 Key Takeaways, Raffle Giveaway + Final Words
As a group, you will share your 'golden nuggets' and what you plan to do first when you return to your office.
We'll raffle off the final prize and celebrate the closing of an information-packed 3 days!

Thursday March 14, 2019 2:20pm - 2:45pm PDT
DoubleTree Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA
 
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