Storytelling and Content Strategies for Internal Communications

Telling stories is fun. Finding those stories – sometimes not so much. Are you unsure what your organization should be publishing about? Do your efforts feel scattershot—neither cohesive nor inspiring for the audience you’re trying to reach? Do you long for a sense of purpose behind the stories you tell? And how do you begin to find those stories?

In this interactive workshop you will learn and implement techniques for getting out of that marketing-speak mindset to think creatively about unearthing interesting, compelling story-based content that your audience wants to watch and share.

Key Learning Points Include:

• What critical ingredients make up a well-told story?
• How storytelling structures produce memorable, high-impact messages across multiple channels.
• Advice on getting started and what to expect from the content creation process—including developing a strategy, choosing a story landscape and surfacing story concepts.
• How to apply these approaches to your company’s need

Denise Roberts McKee, Story Strategist
Electric Campfire Story Sessions

Everyone and everything has a story. It represents who you are and how you behave in the world. Your story is your nature, and your nature is your story. Learn how to unearth, nurture and grow your brand story.
 
Kevin founded Experience Willow, or Willow for short, with a distinct vision and purpose: harness the power of shared stories and experiences to cultivate meaningful change. As Experience Willow has grown organically, six actions have come to define their own company story and culture.
Learn how to create and unearth your own internal brand story, including how to:
 

• SERVE Listen and take meaningful action.
• RESPECT Be mindful, inclusive and considerate.
• WONDER Live curiously. Ask why, what if, what else.
• CREATE Dream it. Sense it. Make it happen.
• STRIVE Be courageous. Deliver excellence.
• THRIVE Work hard. Have fun. Be you.

Kevin Finke, Owner & Chief Storyteller
Experience Willow

In today’s 24/7 news cycle, employees scan your content and decide, within 30 seconds, whether to continue reading or move on. Do you want to keep employees reading? Use stories.

The Write Story workshop offers storytelling techniques designed to grab your audience’s attention from start to finish. In this hands-on writing workshop, you will learn how to write content that inspires employees to C.A.R.E.–catch, absorb, remember and execute. Specifically, you will learn how to write:

• content with powerful openings;
• irresistible subheads that keep employees reading;
• short paragraphs formatted with the reader in mind; and
• a strong closing

Karen Brown Tyson, CEO & Owner
Constant Communicators