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Storytelling and Content Strategies for Internal Communications has ended
avatar for Kevin Finke

Kevin Finke

Experience Willow
Owner + Chief Storyteller
You know that kid who never stopped asking why? That was Kevin. And asking why—finding out why something works and how to make it better—still drives him to this day. His contagious curiosity can be found at the heart of the experiences he designs for the world’s most progressive brands—from Disney and HBO to Heineken and Coca-Cola. It was also a major force behind TVP, the New York City culture boutique he helped build that AdAge placed on its Agency A-List for four years running. 

Kevin founded Experience Willow, his award-winning consulting firm, with a clear purpose to help others harness the power of their shared stories and experiences to cultivate change. His partners include Cox Enterprises, Cardtronics, FOX International, HBO Cinemax and US National Parks. For his work at global tech leader NCR, Kevin was named a 2017 HR Executive Rising Star for helping propel a company reinvention. He led culture and employer branding strategies and participated in thoughtful designs and redesigns of recruitment, onboarding, talent management, leadership development, learning and workplace experiences. His favorite work today is with Cox, helping their leadership power an employee experience revolution through a newly created movement and space called the Cox EXLab. 

Fun facts: 
  • Worked with JK Rowling on the first Harry Potter film release in collaboration with Warner Bros. and Coca-Cola 
  • Created an award-winning Game of Thrones experience for HBO that culminated in a castle takeover with over 60 live actors, performers and servers 
  • Executive produced The Nissan Challenge, a FOX Sports reality series, that led to a sold-out World Cup-themed match at the Home Depot Center 
  • Loves getting his hands dirty—literally—as an avid gardener, nature hiker, bicyclist and environmental volunteer 
  • Splits his time between Atlanta and Charleston SC with his husband Rob and their Great Dane, Apollo Dean 
Personal Twitter: @kevin_finke 
Company Twitter: @willow_nature